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SOCIAL MEDIA TRENDS

Today, companies are facing ever changing economic and regulatory environments, networked markets full of customers with myriad preferences and unique experiences to share, and stakeholders with varying perspectives on their brand.  In this article, read about how are you measuring your social media campaign? Engagement vs. Impressions.  

For 23 years, Pepsi religiously advertised in the Super Bowl.  In a recessionary economy and certainly quite concerning times for Corporate America about cash flow and debt, Pepsi decided to launch its 2010 $23 million- social media campaign, called “Pepsi Refresh Project” with the objective to reach consumers directly.   In this article, read about the impact of the Pepsi Refresh Social Media Campaign:  "Case- in- Point” vs. “Point-in-Case.”