TRAINING

WHAT GOES INTO YOUR DECISION TO OUTSOURCE YOUR SOCIAL MEDIA STRATEGY OR KEEP IT-IN HOUSE?

Sometimes, learning as much as you can about social media and digital marketing works for individuals and small business owners.  But all depends on what you are trying to achieve.  Examples of common social goals and ways to measure your goals include:

• Fan base growth: Hitting 1,000 fans or followers over a set period of time?
• Customer acquisition: Getting 50 redemptions per campaign on social media offers?
• Support of direct marketing: Adding 200 names to your e-mail database per month?
• Engagement: Achieving 20% participation by your fan base (e.g. Facebook “likes” and comments)?

While investing in social media might make sense for an online merchant or local restaurant, a small tax preparation service or local plumber may have more difficulty justifying the time and effort. These businesses may get a better return on their time and money by ensuring that their business shows up in online searches, or by engaging with customers for positive reviews.

If you opt for learning and becoming an expert in the industry, register today for the month’s deals.  Knowledge is POWER.

• 1-on-1 Classes (SKYPE sessions available)
• Group Classes (5-10 people)
• Seminars/Corporate Classes (tailored to your industry)

For inquiries, please click here.